Coca-Cola Hellenic's product portfolio offers consumers an extensive choice of non-alcoholic beverages that satisfy a variety of preferences and needs. With nearly 30% of its volume comprising non-carbonated soft drinks, the company is positioned to capitalize on future growth in fast growing beverage categories. Coca-Cola Hellenic continues to expand the reach of the established brands of The Coca-Cola Company (TCCC) - Coca-Cola, diet (or light) Coke, Fanta and Sprite - to its consumers through new brand extensions and continued package innovation. At the same time, the company is jointly investing with TCCC to expand its non-CSD range, both through local brand acquisitions, such as Multon juice in Russia, and new product innovation, such as entering into a new category by launching Amita Smoothies in Greece. To continue increasing its presence in these growing beverage categories, Coca-Cola Hellenic acquired, jointly with TCCC, the leading juice brand in Serbia, Fresh & Co, in early 2006, as well as a high-quality mineral water provider in Italy. Further, as a result of a recent territorial expansion into Cyprus, the company is gaining ready entry into the dairy category. As part of its product innovation strategy, Coca-Cola Hellenic launched a range of flavored waters, enhanced with vitamins, under the Römerquelle Emotion brand in Austria. Following the success of this product, the company has also launched a similar range of flavored waters under the Valser Viva brand in Switzerland. Coca-Cola Hellenic is also responding to growing consumer concerns over obesity and increased focus on better nutrition and a healthier lifestyle by increasing its investment in light/diet carbonated soft drinks and non-carbonated soft drink beverage categories. The Coca-Cola Hellenic water portfolio now includes 25 water brands.