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| The plants of Tallinn and Alytus for the Baltic market produce a range of Coca-Cola beverages that includes Coca-Cola, Coca-Cola Light, Sprite, Fanta in four varieties (orange, lemon, grapefruit & pineapple and grape), BonAqua in three varieties (regular, still, lemon & lime) and Schweppes in four varieties (tonic,ginger ale,bitter lemon,and Russchian). The drink packages are available in 0.33L and 0.25L glass bottles; and 0.5L, 1.25L and 2L PET bottles. The local brands in Estonia include Linnuse kali, Linnuse limonaad; Pilskalna Kvass and Pilskalna Limonāde are produced only for the Latvian market; and for the Lithuanian market the products Frisco, Bajorų Gira and Kinley Limondas are produced. Powerade, Burn, Nestea, Cappy juice and Cappy Ice Fruit are imported in the Baltics from other Coca-Cola HBC countries. |
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| » In 2005, the Baltics launched several new products into the market. In early spring the new red berry juice drink Cappy Ice Fruit that contains vitamins B and E and Fanta Orange with natural orange juice were introduced. At the end of June a new Fanta with grapefruit & pineapple flavor reached the Baltic market. |
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| Recent Coca-Cola marketing initiatives in the Baltics include: |
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Fanta Bamboocha
The Fanta brand is being revitalized through a new worldwide integrated marketing program "Drink Fanta, stay bamboocha" that includes a new visual identity, innovative packages, and the brand’s global advertising campaign – Bamboocha!-- that encourages the audience to be open to experience life under the influence of Fanta.
Coca-Cola Soundwave
The summer campaign "Chill! Live Loud!” which gave an opportunity to the consumers to win a trip to the Rock&Coke Festival in Istanbul and an MP3 players.
Get refreshed! Live Loud!
The HoReCa promoting campaign of the 0.25L RGBs of Coca-Cola, Coca-Cola Light, Sprite, Fanta, Schweppes or 330ml BonAqua and BonAqua Still - in which consumers buy the company’s products and participate in the chance of winning a Volkswagen New Beetle cabriolet. |
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The Coke Fun Bus is an open-top double-deck bus brought directly from Bristol, England. The bus is equipped with cooler boxes for beverages, and, at the same time, it provides a musical environment where people can have a refreshing Coke and relax and try their voices during karaoke competitions. The bus provides transport throughout the Baltics throughout the summer, visiting events in the capital cities of each country. | | |
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